Think Outside the Clock™...?                                                                                                                                                                                                                             


Let's go back to the beginning

We learned to tell time and the days of the week back in elementary school, and now they come naturally to us like our autonomic nervous system. Let's take a moment to consider the difference between Monday at 6:00 AM and Friday at 6:00 PM. These two days evoke vastly different thoughts and emotions. Mondays can feel exhausting and draining, while Fridays bring joy, payday, and anticipation of happy hour! As kids, we looked forward to treats like pizza, McDonald's happy meals, movies, and Carvel ice cream, but most importantly, we cherished the two days off from school!

Could it be possible that the numbers 1-12 arranged in a circle and the names of the days of the week serve as subtle cues that unconsciously influence our thoughts, emotions, and actions, keeping us in a repetitive weekly routine without us even realizing it?

Change the Clock...

Change the Perspective...

Change your Life...


What word do you see above? What else?

So what is real ?  Are we only seeing half the truth or maybe just small portions of our reality?  

Is everything an optical illusion

I want to thank for this picture!!  Check out their website for some other cool stuff.

“Why do you keep thinking about the clock, Kevin? What’s there to ponder about? The standard clock has been around for ages, and it tells us the time. The calendar tells us the day and month. What else is there to know? We learned this in school, for goodness’ sake! What’s the issue?” 

There is something not right!? See for yourself continue on...

What is Real?

Think Outside The Clock™


We're still using standard clock time!  

It's the right clock... but the wrong times...

Optimum Commercial

1309? I thought it was 2023!

Control the Clock... Control the Game!

"Look at the ancient clock. Can you discern whether it's 10:13 a.m. or 10:13 p.m.? Without further context, determining the day of the week - be it Monday, Tuesday, and so forth - is a challenge. Now, if I tell you it's Sunday at 10:13 p.m., how do you react? Conversely, knowing it's Friday at 10:13 a.m. might provoke another distinct emotion. 

This highlights the "Repetition Principle" or a conditioned response."  

3500 BCE.  My sundial watch still works fine Kevin!! 

Except when the Sun is gone? Hmm... Now what?                Psst... I have created the 21st Century digital sundial...

Stream 1440TIME

Stuck in the past...?  Not anymore!!!

In the modern world, we need a new sense of urgency to not only survive but thrive. "1440TIME" can be our new tool, replacing the sunlight that was once used in sundials of the past. Let's embrace this fast-tech world and make the most of every minute!


Please Enter. It's time...

It is with great pleasure that I welcome you to the 1440 Experience... 

This 21st-century principle of 1440TIME™ relies on a patented "Minute Countdown Clock" to introduce a new 'Time Awareness System' (TAS) that's suited for our modern world. This system is based on three underlying concepts that set a new gold standard for clock time:

1. The Life Clock

2. 1440TIME/The 1440 Power System

3. The Compound Value of Time (CVT)

This unique blend of ingredients can optimize your life by allowing time to flow naturally and seamlessly. The past, present, and future merge to create the only time that truly matters - the present moment.

Back in January 2008, my perspective on the clock shifted right before a taxing tax season. This caused me to embark on a fifteen-year journey exploring the concept of time. Little did I know that this exploration would transform my life and lead me to write two books - "The Time Factor - The 1440 Power System" - and obtain a U.S. Utility Patent for the "Minute Countdown Clock," also known as 1440TIME.  

It's time to unveil the truth about the "Standard Clock" or the "12 by repeat 12 clocks" and introduce a new clock system infused with time for our modern digital world.

Are you ready for a tiMe Transformation?

"Life is a moving breathing thing. We have to be willing to constantly evolve. Perfection is constant transformation". ---- Nia Peeples 

When You  Control The Clock

   You CONTROL the GAME  

The traditional 12-hour clock cycle no longer serves our fast-paced, modern lifestyle. It restricts us, allowing us to utilize merely 60% of our day's potential—a constraint we've dubbed the "mediocrity clock." But what if you could unlock your entire day's potential, unlocking untapped benefits for both individuals and enterprises?

Here's an exclusive revelation for you: a revolutionary way to embrace every moment of the 21st-century day, ensuring you leverage a full 100% of your time.

Introducing the 1440TIME™ clock—a fresh, user-friendly perspective on timekeeping. While many are comfortable with the time systems we've always known, progress often calls for a shift in perspective. Although new ideas often face skepticism at the onset, this concept is gaining traction and is here to redefine our understanding of time.

Many of today's successful figures, from wealthy individuals to leading entrepreneurs and business visionaries, have already integrated the 1440TIME™ framework into their routines. Their success, in part, can be attributed to this transformation in time management.

"The more you understand what is wrong with a figure, the more valuable that figure becomes."    — Lord Kelvin 

Are we getting better, faster, stronger?

Do modern athletes possess greater abilities than those from fifty or one hundred years ago? According to data, the 2012 marathon champion would have finished the race 1 hour and 20 minutes ahead of the winner of the 1904 marathon.


Could it be science and technolgy?

Jesse Owens held the record in the 100 meters, if he would have been racing Usain Bolt in 2013, he would have lost by fourteen feet.

As we observe the progress of sporting achievements in recent decades, it appears that humans have significantly improved in terms of speed, performance, and strength. However, David Epstein highlights in his intriguing talk that we should avoid being too self-congratulatory. Various factors contribute to breaking athletic records, and our innate abilities are just one of them. Technological advancements play a significant role!

Ted Talks

Why hasn't technology done the same for people? 

Athletes have made significant advancements in the last century due to the aid of science and technology. However, it's unclear why the general population has not seen the same progress, considering we have access to various technological tools at our fingertips.

Laziness and Technolgy

It's the CLOCK!!

Wrong clock... Right Time!!

Can it really be this simple? Has such an obvious idea been overlooked by all? My decade and a half of experience suggests that there might be truth to this. Especially now, when Time—our most treasured resource—seems to be undervalued and overlooked more than ever. Could it be that our undervaluation of Time stems from mere oversight?  

I have some uplifting news to share! The COVID-19 pandemic of 2020 gave us all a taste of what 1440TIME™ feels like. Each day blended into the next, and we found ourselves counting down the minutes. We relied on entertainment like Netflix, TV, music, and our phones to make it through the day. As time passed, it felt like everything was moving in slow motion. We constantly asked ourselves how much we could consume in a day or 1,440 minutes. When will this end?

Do you think that in 2023, we will have reverted back to our previous perceptions of time? It's highly likely.

Friends you were in 1440TIME™ during Covid and didn't even know it...


"Your time is limited, so don't waste it living someone else's life".                          


"The world is not what you are told it is"!

You can change and mold it...

Everything around you was made up by people that were no smarter than you. You have to act and not be afraid to fail. If you are afraid of failing, you won't get very far.

Steve Jobs