525,600 Minutes

Covid-19 delivered that experience of TIME that explains what 1440TIME™ feels like... as the one day melted into the next... and the next... and the next. Soon everyday felt the same. The days seemed longer... how much Netflix and news could we watch in day? We ate, slept, most of us watched TV and didn't work, as the minutes over took the hours and time slowed to a snail's pace.

We all spent 525,600 minutes in Covid-19! Now that things are much better than they were a year ago, we can reflect back on that year of time. If we slept seven hours a night that left is with 1,020 minutes everyday that we had to fill up. The first month or two even the third was doable, but then how much food, drink, Netflix, news, computers, or smart-phones could we manage. Time was slow, there was so much of it all day every day.  You were experiencing 1440TIME™ without knowing it. Now you know what it is...


"Time is a measurement of change"


But we don't measure time... we tell time!! 

Time is what we use a clock to measure. Information about time tells us the duration of events, and when they occur, and which events happen before which others.  Physical time is public time, the time that clocks are designed to measure.  Psychological time is private time. It is also called "subjective time" and "phenomenological time," and it is best understood not as a kind of time but rather as awareness of physical timePsychological time's rate of passage is a fascinating phenomenon to study. When we are younger, we lay down richer memories because everything is new. When we are older, the memories we lay down are much less rich because we have "seen it all before." That is why older people report that a decade goes by so much more quickly than it does for younger people.

Read More

Flash of Genius...

Think Differently ?  The future of  Time is here now...

Most great achievements are made though a combination of steady application and sudden insight. 

The 80/20 Principle Richard Koch 

Sudden Insight

The Missing Piece is Here!!

Old Age Thinking with a New Age Twist for our Modern Day World 

It is called 1440TIME.  Here are just a few side effects you should expect to encounter quickly:
  • Perceptional time slows & expands exponentially 
  • Stress brought on by time factor issues vanish 
  • Time becomes tangible, measured, & leveraged 
  • Enhanced focus on any task currently engaged in
  • Do more in less time... 
  • Awareness of the now heightens dramatically

*1440TIME™ speeds up our internal clock, but not the physical clock. This change of time perception gives the mind the impression that the rest of the world is moving slower.  A temporal illusion if you will, but a highly effective tool for the so called hyper world of today.

I've been using this time perception change as an asset for years in my tax business to leverage time, and have recently brought this mindset into my H&R BLOCK franchise. This subtle but highly effective mind shift allows me to prepare more individual tax returns then 99% of the 70,000 tax pros in the entire company and most likely the entire United States. I have won the prestigious Top 100 Franchise award four years in a row and in my first year was Rookie of the year. The advantage that I have using 1440TIME™ over any other tax preparer is real. One of the greatest benefits though is... I have almost eliminated the 'clock time' stress associated with the ultra busy hectic tax season! 

         Control the Clock... Control the Game

"Time = money" as they say, and I certainly use all 120,000 slow minutes during the tax season to fulfill that simple formula! 

*Please do not confuse 1440TIME™ and my work with another time management system.


Current time management systems today do have some value. The problem is, they're still using standard clock  time, which is an outdated chronometer from thousands of years ago to manage and tell time in our advanced high-tech world of today! Let's put this in some sort of perspective. It would be equivalent to still using dial-up to browse the internet today!

We need a new "standard" for "clock time" for our modern world!

1440TIME is a fundamental change in the way the brain processes clock-time. It measures each day as 1,440 bits, units, tics, or minutes long, not as 24 hours, or even worse 12.  This innovative paradigm shift is the new "source code" if you will. Daily time now expands 6,000% to 12% perceptually, of course...

1440TIME™ is 5G speed...

1440TIME is a not a clock! It is a true Time Revolution!


To enjoy the Magic... please first calibrate to 1440TIME™! 

Your smartphone won't work for the calibration process at this time, so wait until your at a your desktop, or on your laptop. It will take less than one minute. Calibration is of extreme importance, however, feel free to checkout the site if you only have your phone at this time.

*Blog is down for calibration at this time. We will have this up soon.


Calibrating to 1440TIME™

Welcome to my world? So slow, and so much more time...

After all these years of trying to explain 1440TIME™ to friends, family, tax clients, or just about anyone else for that matter, I now know unless you go through the calibration process you'll have a tough time seeing passed the standard clock-time daze. After all, the clock is the clock? We can't change it... or can we?

What do I mean about calibrating? There are three speeds of time we calibrate at the basic level of our human existence with hours-minutes-seconds. In sports and the Olympics we add the millisecond, which is 1000th of second. We have to, since there is big money at stake, and we need to determine a winner. Soon we will have to move to the microsecond to find our winner. I am just early with that prediction as well as the use of 1440TIME in our real-time world.


Same TiMe just "measured" a bit differently

Did you say just differrently?

Didn't Socrates say "Time is a measurement of change"?

That Socrates was really on to something over 2000 years ago. You think?


Let's move on to the US Patent below.  


Minute Countdown Clock?

 March 14, 2017      US PATENT NO. 9,594,352

1440TIME™ is a Minute Countdown Clock that depicts the 24-hour day in terms of the number of remaining minutes, rather than in the standard 12-hour cycle that tells you what time it is using in two separate cycles. The 1440TIME™ model breaks time into smaller increments in order to reprogram individuals' concept and perception of the passing time, to facilitate motivation to accomplish more goals, and take ownership of your time. Furthermore, the constant countdown creates a sense of urgency by helping people recognize that time is valuable and is lost once it passes.


This invention takes a holistic approach to improving the way users view time much like how farmers view their day sunup to sundown. This setup encourages individuals to see time in a more organic fashion, rather than as a relatively small number of discrete units (24-hours), because the entire day is laid out before an individual as 1,440 units instead of the 1-12 twice a day standard. 


With the pace of our modern world, when the day is only broken into the 1-12 repeat time unit format, individuals often feel that they do not have time to complete a given task or do not use all of their time efficiently, because they do not adequately account for the fractional values of the hours left (1/60). Furthermore, the fact that 1440TIME™ counts down from a set value, rather than systematically aggregating time, gives individuals a sense of urgency because they can recognize that time is valuable as it is constantly being lost. 


What is a patent? A patent is an exclusive right granted for an invention, which is a product or a process that provides, in general, a new way of doing something, or offers a new technical solution to a problem. 

1440TIME tackles both!



for the 





More Time for the Smarter Mind
Think about what happens when you put something under a magnifying glass? Well, that's what I've done with our current  standard clock and what you will see will leave you dumbfounded!

Even though some people might say time doesn't exist, or it's an illusion, and even might say there is "no" such thing as time, most of these people still "tell" time, each day and month have a "name" attached to it, and are subconsciously being controlled by the Gregorian clock and calendar system from the past! Measured 1440TIME is like anything thing else you want to learn and master, it takes TIME... But first, we must actually except the fact that the current clock and calendar is a system of mind control! 

Smile... it's Friday 5:00pm some where...


Let's continue...

Physical time is not a choice. It is a reality.  Physical time is equal for all people... 

Perception of time is a choice.  Perception of time is not equal for all people... 

Kevin McGrane  

 You're crazy!!

What the heck are you looking at!?
Ankhana Sofia

The Right TIME for the right times...

                                   Think Outside The Clock™                                                                                                                                                                                               
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas. --Edward de Bono 

Standard Time    Backward Thinking    

Is this how time feels these days? Just about everyone I have asked for the last ten years thinks so! Even the 20% (those with money) feel the pressure of time moving quicker and quicker by the year! I once felt that way too, until I discovered something unexpectedly and it has changed my life and will yours too!

1440TIME challenges the embedded standard clock-time thinking, which is all we know! It is a simple fix, and with just a slight change of perception, you too can add 6,000% or more perceptional time to each day!

"There are things known and there are things unknown, and in between are the doors of perception". - Aldous Huxley

What is 1440TIME™?

1440TIME™ is a new take on an old clock.  It is the 21st-century modern day sundial! It's been used and around for thousands of years! The difference is, it continues to tell time after the sun sets. Take a look at the 1440TIME time-piece. One is working real time if your device supports it and the other a static picture showing 6:00 A.M. EST. This patent innovation shift takes a holistic approach to improving the way we seevalue and process clock-time by the counting down of the number of minutes left in our day, unlike the standard clock that tells you "what time it is" using two separate 12-hour cycles, called the 12/12 repeat clockThe crux of our time  conundrum facing most people in our modern world! 

The shadow by my finger cast
Divides the future from the past.
Behind its unreturning line,
The vanished hour no longer thine.
Before it lies the unknown hour,
In darkness and beyond thine power.
One hour alone is in thine hands,
The now on which the shadow stands.
—Poem inscribed on a sundial at Wellesley College

                 1440TIME™             Foward Thinking


Slow-Time can be yours too...

 Think 1440

Imagine watching that sundial shadow move for one hour? How long would that feel? Now imagine applying that thinking all day everyday!?  Hmm... interesting? Think1440! 

Life is slower than you think!


Perception or Reality? Does it matter? And who cares?


Sunshine and shadow

Time Inside a Matrix? 

Chapter 3
Time, what is it? Time is nothing more than a word in our minds! As soon as we think the word, up pops an association with a place we have to be, an appointment we have to keep, or something we have to do. Maybe we get a flash of it from old photos and songs from the past—“the good ol’ days.” Or perhaps the word calls to mind the lines on our face, the upcoming wedding of a daughter or son, or a vacation we can’t wait for in the spring.


It's time to Break-Free from standard clock thinking and Think1440...

 When You Control the Clock... You can Control the Game  

1440TIME™ breaks the hold! It sets you free from a lifetime of "standard clock logic" and awakens the mind, as time will expand, slow, and keeps you in the now, allowing for a true time-experience to emerge all day and every day. Join the first true TIME

Revolution! Control the clock... control the game!  

"You must unlearn what you have learned"- Yoda

Did Farmers need a clock

to tell them what time work started or ended? Did the word Tuesday or Saturday make a difference in how hard they worked the land to harvest the crop? 

The sun’s natural daily rise and the decline was their clock. It became a visible and tangible timeline naturally creating that "sense of urgency" every day. 1440TIME™ uses the same natural time-flow by using minutes declining throughout the day until midnight when the 1,440-minute countdown starts all over again. This simple change in the way time is processed and viewed creates that same visible and tangible timeline, in which the sun did for the farmer! Time becomes real and not some abstract number on a circular sphere twice day!  In turn, a small dose of that "sense of urgency" is created naturally from within! Each day's worth of time becomes measurable and leverage-able, and all days are weighted  equally on the 1440 scale! 

A Tuesday or Saturday makes no difference for those who have a harvest waiting to be gathered! 

After thousands of years of human conditioning, the mind still shuts down subconsciously after the sun sets for most, hence why the human potential of today has not kept pace, and is far behind our technological achievements! Soon, the Internet of Things (IoT) will be here, connecting all types of devices, vehicles, home appliances, anything that can be connected will be connected, all exchanging data in seconds. Ultimately, this advancement in technology will enable people to save and have more time to do things! Now imagine loT combined with 1440TIME™? Their would be so much more time to do things and more in less timeThe time of Things (toT) 

"Before the reward there must be labor. You plant before you harvest. You sow in tears before you reap joy."  - Ralph Ransom


We do more with a deadline!

A Sence of Urgency is a good thing?

Countdown time clocks are used everywhere today in our modern society, especially in advertising!  Why? It creates that urgency state of mind!  Hurry this is a limited time offer!!


Hurry click below! This blog won't last for ever!!!

For anyone who thinks 2019 is moving way to fast by... click away!!

Click here now!

By breaking one day's worth of time down to 1,440 fractal units or minutes, perceptually that is a 12,000% increase in time for our great brain to process! How's that? The brain currently looks at one day as 12 hours that repeat, if we change the count to 1,440 that is a 12,000% increase in time (12 x 12,000% = 1,440).  You have one hour and in reality you have sixty units of time, or minutes! Once the brain is programmed to think this way, all sixty minutes are in play! 

The standard clock has become an  albatross, preventing people from becoming more than they could be! It has become the excuse for why we haven't or couldn't! It has the years seemingly flying by faster and faster by! It always has us chasing and serving it! 

It's time to 

Think Outside the Clock

and retire that old clock to the history books... where it belongs! 

What do you have to lose TIME?

“Innovation distinguishes between a leader and a follower.” Steve Jobs

*Warning...1440TIME™ (a minute based countdown clock system) may not be for everyone, even though for anyone! In short; the movers and shakers, or those individuals who have goals with timelines attached for  completion will benefit most. Why? Think about it...? If there are no goals, then no timelines are needed, and there is nothing to countdown to? Therefore "no sense of urgency," and the "secret sauce" built into 1440TIME™ (the countdown of daily minutes left in the day) is rendered uselessLife becomes just another week of work, another holiday, another weekend off, and another year that has past by mush to quickly!

 A deadline keeps you inline after all!

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Let's Begin... 

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