We don't ''measure'' TIME?                                               We tell TIME...

Let's look at the definition of the word measure below.


Measure: a standard unit used to express the size, amount, or degree of something. 

Synonyms: calculate, compute, count, meter, quantity, weight. Our clock today doesn’t measure the time it tells you what time it is! You might say, my workday is over in two hours, or the show starts in one hour, but that's not the measuring I am referring. 

The current clock time system hasn’t changed for thousands of years, besides going from the Julian to Gregorian calendar in 1582. Both based on the 12 hours of sunlight and 12 hours of darkness, and use names of metaphorical gods, goddesses, planet's, and our moon for the days and months of a year. The human mind today, for the most part, is still programmed and reacts to this same old paradigm over and over again, and why shouldn't it? 

We don’t measure time! We see a number on a clock going around twice day and a name for a day of the week, responding like clockwork, time and time again!?

Ever heard of the "Repetition Principle"










1440TIME™ is a superior way to measure, quantify and process time for the 21st century, and most of all it is natural-flow-time. Once calibrated, it turns the current 12/12 standard repeat clock upside down, or should say right side up and order will be restored!!

In the early 1900's we had a similar phenomenon emerging as we do now and men like Henry Ford took full advantage of the upcoming wave. It was called The Industrial Age! Ford thought ahead of the curve and applied an innovative idea using technology... a moving assembly line to produce the Model T back in the early 1900's.  Before the assembly line and the new industrial machines, a Model T took 12.5 hours to make just one. Ford was a fanatic when it came to time management and measured everything against it, and now with his assembly line flash of genius and his new machines, he took productivity to a new paradigm! He knew if engine installation takes 20 minutes, hood installation takes five minutes, and wheels installation takes 10 minutes, then a car can be produced every 35 minutes and not at the current 12.5 hours...!


 The Industrial Age had just begun!!!  

1440TIME™ is a proactive time system that compliments the speed and technology of today's world, and once paired, and used correctly and efficiently, the human potential for most could rise by as much as 50% or more easily!!!. 

As for any business... especially the smaller ones where the 1440TIMEconcept is applied, I would expect a 25% or more increase in productivity within one week!


In today's world we don't need months, only weeks. We don't need weeks, only days, and we don't need days... only minutes when paired with our technology to get the results we need to raise the bar for ourselves or our company!

The Information and Digital Age has Begun!!!

"Me, Time, and Technology against any three" -- Kevin McGrane


Time Timer

A Measured Countdown Timer!  Hmm... 1440TIME™?
What a concept! Why it works. 

Life Benefits •Greater focus on the task at hand •Increased productivity at work, school and home. 

Functional Benefits •Makes the abstract concept of time more concrete •Eases transitions between activities •Facilitates punctuality and accountability to a schedule. 

Imagine applying this concept to our daily LIFE?  I did... it's called 1440TIME™ !!

Time Timer

The military uses 24-hours to measure a day. Civilians use 12 hours that repeat. The 24-hour measurement gives more perceived time to a day, as one full day is laid out in an actual 24-hour fashion. “We have this amount of measured time today to accomplish these tasks.”  

A civilian will look at a clock and see work at 8:00, Doctor’s appointment at 4:00, dinner at 6:00, and America's Got Talent at 9:00. 

The military sets goals have timelines, and a sense of urgency is applied daily!

What if civilians had a clock that adds that sense of urgency component? And also lays out an entire day of time (1,440 Minutes) before their eyes? 

24 hours is a lot of time but 1440 minutes is even more! Now add on the countdown feature of those minutes to create that 'sense of urgency,' and you have a recipe that could raise the human potential exponentially! 

To Measure is to Know —Lord Kelvin


The Speedway gasoline pump of today shown above is all digital, and it measures the dollar amount as 34.12 cents, (two decimal places) based on the amount of gas which is 14.970 gallons (three decimal places). The old standard pump measured at only one decimal place for the dollar and gallon amounts. Today, if the technology and measurement system (called flow-meters) did not change with the times, the money lost would be in the billions for the oil companies do to the inefficient measuring technologyToday a flow-meter measures at one one-thousandth of a gallon, that's less than a teaspoon.  I don’t think today, Exxon/Mobil would except the old standard measurement system of 50 years ago, right? Then why are we still using an outdated clock system thought of and utilized thousands of years ago in our modern world today: with planes, trains, automobiles, computers, and the internet!? And it doesn't even measure time, it tells time!!!! 

A flow-meter measure one one-thousandth of a gallon. 

A flow-minute measures 1440 minutes counting down throughout one day! 

Wow... what a concept!

"If you can not measure it, you can not improve it." -- Peter Drucker


“I didn't invent a new time clock...I just measure it differently than you".                -- Kevin McGrane 

Push Push... I told you we should have gotten one of those 1440TIMEwatches!

Today do we use seconds and milliseconds at the end of a basketball game and did Michael Phelps win by seconds or milliseconds in the Olympics?  You know the answer?  Milliseconds! The second is just too slow of a time measurement for what is at stake in today's world for these athletes$$$! The millisecond (1/1000) is needed to get it right! I believe we will be moving to the microsecond 1/1,000,000 in the very very near future! 

1440TIME™ when paired with technology today, especially the internet, are the KEYS to productivity, knowledge, staying ahead, and the granddaddy of them all... saves time!! 

Google is like having your own personal genie 1,440 minutes day!

1440TIME™ is just the natural progression of our human experience and will dramatically increase the human potential for all who so choose!? 

Fly into the 21st century with 1440TIME™

“Be not astonished at new ideas; for it is well known to you that a thing does not therefore cease to be true because it is not accepted by many.” —Baruch Spinoza


Think Outside the Clock...